Somewhere in the greater Cleveland area, Melissa and Matt Trahan stumbled from punk rock to creating vegan snack treats for those who want the chewy drool-inducing flavour of jerky without the cruelty caused by the meat industry.

Pleather is vegan, non-meat, super-tuff seitan jerky, and its texture has captured the tastebuds of vegans, vegetarians and people who want to cut back on their meat consumption.